Stormwater Division

The permit requirements for Public Education and Outreach for Minimum Control Measure 1 (MCM 1) are defined in Section 4.2.1-4.2.1.8 of the Jordan Valley Municipalities (MS4) Permit; No. UTS000001

The following is a summary of the requirements for MCM 1.
The MS4 must promote behavior change of the public to reduce water quality impacts associated with pollutants in storm water runoff and illicit discharges. This is a multimedia approach targeted to specific audiences. The four audiences are: (1) residents, (2) businesses and institutions, (3) developers and contractors (construction), and (4) MS4 industrial facilities.
Target pollutants and pollutant sources and their potential impacts relating to storm water quality.
Provide and document information given to the four focus audiences.
Provide documentation or rationale as to why particular programs were chosen for its public education and outreach program.

Programs
1.1 Salt Lake County Stormwater Coalition
1.2 UPDES Media Campaign
1.3: Public Print Media
1.4 Construction & Development Print Media
1.5 Employee Training
1.6 RSI and RSR Training
1.7 USWAC Participation


1.1 Salt Lake County Stormwater Coalition
Year Executed: 2003
Reference Regulation: 4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.4, 4.2.1.6
Target Pollutants:
Common household pollutants, e.g., fertilizers, pesticides, herbicides, typical residential landscaping and maintenance pollutants and debris, garage chemicals and petrochemicals and other similar waste. Waste related to similar activities associated with commercial properties. Common construction pollutants, e.g., Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
Coalition Member Cities, General Public, Development, Contractor and Engineers
Description:
The Stormwater Coalition is an association of SLCo Municipalities and Riverton City intended to facilitate collaboration with Jordan Valley Municipalities which Riverton City has been a member since 2003. The SLCo Stormwater Coalition also facilitates the creation of stormwater programs, teaching aids, TV, print ads and helps create common programs among the Jordan Valley Municipalities. The City and SLCo entered into an Interlocal Agreement for Co-permitting.
Rational:
Riverton joined the SLCo Stormwater Coalition as Co Permittee with Salt Lake County to facilitate and coordinate the shared Public Education and Outreach, Public Involvement / Participation Programs. SLCo implemented and manages these shared programs. It was also expected to be a valuable resource for the sharing of ideas and the other programs that all Cities are expected to create and implement.
Measure of Success:
Maintain an annual summary of events and conclude on significant progress and events. This is recorded below under Conclusion
Responsible Staff:
Stormwater Utility Manager
Funding:
Stormwater Utility
Standard Operations Procedures:
none
Appendix:
Educational Materials
Stormwater Coalition Log
Conclusion:
2017-2018
The Stormwater Coalition is also a useful forum to share regulation and program successes and failures with the County and other Jordan Valley MS4s. The Coalition hired a Social Marketing Consultants for the UPDES Media programs including UPDES Media Campaign below.  This change has been good and a step in the positive direction.  This consultant is very proactive and I am looking forward to social media and other stormwater programs they help us create. 



1.2 UPDES Media Campaign
Year Executed: 2011
Reference Regulation:
4.2.1, 4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.8
Target Pollutants:
Common household pollutants, eg., fertilizers, pesticides, herbicides, typical residential landscaping and maintenance pollutants and debris, garage chemicals and petrochemicals and other similar waste. Waste related to similar activities associated with commercial properties.
Audiences:
General Public
Description:
The 2011-2016 UPDES Media Campaign is a product of the Co-Permit and Interlocal Agreement Cooperation Agreement with SLCo and SLCo Stormwater Coalition. The member municipalities making up the SLCo Stormwater Coalition and fund and are involved creating this program.
Rational:
An effective multimedia program would not be economically practical at an individual municipal level. The expense would be very high for the benefit and the message may contradict similar programs in other neighboring municipalities undermining the primary purpose of achieving water quantity of water bodies effected by all the tributary municipalities.
Measure of Success:
Salt Lake County is responsible for the program and the measure of its success. Salt County Reports the success of the Media Programs in Chapter 2 of the Annual Report Jordan Valley Municipalities Salt Lake County Stormwater Coalition.
Responsible Staff:
Stormwater, Utility Manager
Funding:
Stormwater Utility
Standard Operations Procedures:
none
Appendix:
Media Productions and Materials:
Conclusion:
2017-2018
The Coalition hired a Social Marketing Consultants for the UPDES Media programs.  This consultant is very proactive and I am looking forward to social media and other stormwater programs they help us create. 


1.3 Public Print Media
Year Executed: 2011
Reference Regulation:
4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.8
Target Pollutants:
Common household pollutants, eg., fertilizers, pesticides, herbicides, typical residential landscaping and maintenance pollutants and debris, garage chemicals and petrochemicals and other similar waste. Waste related to similar activities associated with commercial properties.
Audiences:
General Public, Commercial, Institutional, Industrial
Description:
The Stormwater Division post season specific tips and reminders for typical community practices on social media.  Printed media is provided from time to time but usually only at fairs or related activities.
Rational:
Even if people are water quality minded it is expected that many will forget to practice simple principles that will protect our water resources. Therefore it is important to not only inform them of new concerns related to our water resources but to regularly educate. Staff recognized residents will need to be reminded of best practices from season to season. An effective and efficient distribution of educational material is through the City Social Media Program.
Measure of Success:
Publish twice/year, record any observed behavior and draw connections to the print media.
Responsible Staff:
Stormwater, Utility Manager
Funding:
Stormwater Utility
Standard Operations Procedures:
Appendix:
Conclusion:
2017-2018
The City has switched from print media to electronic media.  The electronic media is distributed twice a month rather than a monthly with the previous paper system. We are looking forward to measure the results but unfortuntely only one distribution was posted this report period.  No significant improvement of public preception was measured.  The public education programs are functioning and the few measuments of success are reported in the Print Media and Feedback Log in the link above.



1.4 Construction & Development Print Media Program
Year Executed: 2011
Reference Regulation:
4.2.1.4, 4.2.1.2, 4.2.1.6, 4.2.1.7, 4.2.1.8, 4.2.4.5
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
Engineers, contractors, developers, planners, MS4 staff
Description:
The program provides guidance for person’s involved in GCP permitted projects and non permitted MS4 regulated projects.  The guidance is provided to the intended audiences electronically through the City webpage.   The guidance documents used the most are provided for the home and commercial owners are provided in the appendix below. This program includeds more standard documents not included in the appendix at this time.  
The Land Disturbance Program also includes guidance and instruction specifically geared for construction activity requiring a permit that is not listed with with program 1.4 but is literally written for combined compliance with MCM1 and MCM4.   The Land Disturbance Program is explained in MCM4.  
Rational:
Success of the program components are dependent on the full understanding by all persons involved. The standard templates, instruction and details, and standard processes combined are all necessary to aid in understanding the regulation and how to contain exposure and manage operations. 
 
Measure of Success:
Collect responses from the public, development Land Disturbance Permit applicants and also development review and site inspections.  Draw conclusions to their overall understanding.
Responsible Staff:
Stormwater Manager
Funding:
General fund, Stormwater Utility
Standard Operations Procedures:
Appendix:
Conclusion:
2017-2018
The greatest challange has been residential landscape projects for mostly new construction.   The City decided not to regulate landscape projects by permit and this leaves instruction to social media and ordinance enforcement.  This general approach to education was not working so the City implemented a more direct approach.  All new homeowners are required to sign a instruction letter that explains the limitations and requirements for staging landscaping projects in City ROW.  See Residential Landscape project  Staging Letter in the Appendix.   This is appears to be working well.  It was implemented following this report period and its succes measurement will be included next year.  
The print media for the Land Disturbance operations will be reported with Program 4.3.


1.5 Employee Training
Year Executed: 2012
Reference Regulation:
4.2.1.5, 4.1.1.6, 4.2.1.7, 4.2.1.8, 4.2.3.11, 4.2.4.5, 4.2.6.9
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
MS4 staff
Description:
This program involves training employees for the pertinent City’s stormwater SOPs upon hire and annually.  The City took the approach of specific and direct training of SOPs rather that a more global approach.  The intent is to expect and encourage the Operators to use the SOPs as a instruction anytime throughout the year that a refresher is necessary. 
Rational:
MS4 regulation requires the establishment of SOPs for all operations that affect water bodies and these SOPs would be pointless if the employees they apply to do not understand them. 
Measure of Success:
Maintain a log of Internal SOP adherence and non adherence for the primary purpose of reinforcing good behavior and educating about poor behavior.
Responsible Staff:
Stormwater, Utility Manager
Funding:
General fund, Stormwater Utility
Standard Operations Procedures:
Appendix:
Internal SOP Adherance Log
Conclusion:
2017-2018
Most of staff did not get trained this report period




1.6 RSI and RSR Training
Year Executed: 2012
Reference Regulation:
4.2.1.4, 4.2.1.8, 4.2.4.5
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
Engineers, contractors, developers, planners, MS4 staff
Description:
The Registered Stormwater Inspector (RSI) is a training program design to teach contractors the regulations required by the Construction General Permit(CGP). The Registered SWPPP Reviewer(RSR) is a training program design to teach municipality stormwater staff how to review a SWPPP required by the General Construction Permit. These programs are sponsored by USWAC, APWA, Utah LTAP and Utah DEQ and Riverton City staff were very involved in its development and currently involved in training. The program is based around the States SWPPP template which is also a product of USWAC.
Rational:
Riverton City staff is active in the USWAC committee that developed the RSI, RSR and assisted the State in other programs. These programs help Cities throughout the State create similar Construction Site Stormwater Runoff Control MCMs. This equality with Cities also helps the construction industry know what to expect and which can improve the overall result. Riverton City does not have total control of this BMP because this is a USWAC program. Riverton, therefore has created redundant programs to satisfy requirements 4.2.1.4, 4.2.1.8, 4.2.4.5.
Measure of Success:
Maintain a log of training sessions.
Responsible Staff:
Public Works Director Stormwater Utility Manager
Funding:
Stormwater Utility
Standard Operations Procedures:
none
Appendix:
1.6 RSR, RSI Training
Conclusion:
2014-2015
By observation many operators still submit SWPPPs that do not follow the State SWPPP template, are incoherent and incomplete. Staff believes the incoherency could be a function of the quality of the native state template. Riverton City has reorganized the native SWPPP template slightly, added instruction text and included examples. The quality of SWPPPs have improved with each Riverton City SWPPP template revision. With regards to SWPPPs not following the State template and incompleteness, Staff believes this is related to the current SWPPP status quo which could be a result of MS4s not fully implementing the CGP and MCM4 as observed from Operator feedback.